Our Story

About Us

Our Mission

Becoming a successful Agro farmer at the national level by offering assistance to marginal Agro farmers in the exploration of market opportunities, achievement of direct and seamless connectivity and integration with the mainstream market through technological intervention.

Adnan Ali Khan, Founder

AL Kareem Souq Pvt Ltd is an Agritech Startup founded in 2019 at Pinjura Shopian Kashmir with Registered Brand Name of Tufa  It has has an aim of providing the authentic and natural produce from the farms of Kashmir to the entire world.We  focus on bringing the best and elite products of what Kashmir has in its disposal. Tufa TM is one of the trusted brands & exporters of pure Premium  Kashmiri  Apple, Walnut, Almonds, Honey, Saffron, Lavender Oil, Masala Tiki, Apple Jam, Apple Sauce, Apple Pickle, Apple Chutney. We are fourth Generation farmer family from Shopian District. We grow all these items from our own Farms and our Selected group of Farmers. We have complete in-house facilities so that our consumers get the best of quality. AL Kareem Souq is also an online e-commerce global marketplace and retail store which brings you the genuine, hand picked, organic products directly from the farms of Kashmir. Al Kareem Souq aggregate products from a wide array of providers that are authentic farmers, producers, manufacturers that desires to make Kashmiri cuisine and local Kashmiri food products available to world. We understand our customers’ requirements and thus bring natural and authentic Kashmiri luxury as well as daily food products directly from the farms of Kashmir, to their doorsteps. Kashmir boasts being flavor some and diverse in its food items and core of its traditional cuisine that is loved by many, all around the world and we as TUFA r becomes a thread for them. We adhere to stringent quality measures that no other follows and think of it as an obligation. The entire team of AL KAREEM SOUQ™ monitors each and every stage from the actual physical cultivation to all its parameters from production to its packaging so that each batch adheres to ISO standards. Our team ensures that no foreign matter finds its way into your any of our Product or in any jar, and you get the best of what you want.

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